Marketing or Business Etiquette

Marketing (SparkCharts)

Author: SparkNotes Editors

SparkChartsTM—created by Harvard students for students everywhere—serve as study companions and reference tools that cover a wide range of college and graduate school subjects, including Business, Computer Programming, Medicine, Law, Foreign Language, Humanities, and Science. Titles like How to Study, Microsoft Word for Windows, Microsoft Powerpoint for Windows, and HTML give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to digest. 

This four-page chart covers:

• Marketing strategy and opportunities
• The marketing plan
• Segmentation, targeting, and positioning
• Consumer behavior
• The four P's: product, place, promotion, and price
• Market research
• Marketing in the digital economy
• Permission-based, database, and direct marketing
• Marketing ethics
• Global marketing

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Business Etiquette: 101 Ways to Conduct Business with Charm and Savvy

Author: Ann Marie Sabath

Based on her years of experience training people at major corporations on protocol and etiquette, Ann Marie Sabath provides readers with point-by-point answers to the most commonly asked business etiquette questions. Business Etiquette can help anyone to overcome etiquette indecision and function with the confidence that they are making a positive impression.

The author's 116 etiquette tips cover every aspect of business life, including how to avoid embarrassing office faux pas, unintentional inappropriate behavior, or appearance blunders—any one of which could lead to ridicule, social isolation, or even business disaster. The book also examines the bigger picture: the art of getting people to talk; correct correspondence, including rules about email; pleasing phone manners with tips about voicemail; dealing with decision-makers; handling social occasions with ease and grace; and international courtesy (the important dos and the even more important taboos).

Written in an easy-to-read, topic-by-topic format, Business Etiquette is a welcome guide to surviving and thriving in today's competitive business world.

Ann Marie Sabath is president of At Ease Inc., a nationally recognized protocol and etiquette firm. She has trained thousands of individuals at companies such as Saks Fifth Avenue, Fidelity Investments, Lucent Technologies, and Marriott Corporation.