Suze Orman's 2009 Action Plan
Author: Suze Orman
2009: The Year You Can’t Afford to Make Any Mistakes with Your Money.
The credit crunch, the stock market freefall, the staggering toll of home foreclosures and job losses: The economic crisis that struck in 2008 has left no one untouched and everybody reeling. Seemingly overnight, the financial landscape has undergone seismic changes that suddenly have you asking all kinds of questions: Are your savings safe? Should you continue to invest in your retirement account? Should you keep your home if it’s worth less than what you owe or should you sell it? How do you pay your bills if you’ve just been laid off?
The nation’s go-to expert on financial matters, Suze Orman, believes that 2009 is a critical year for your money. There are safeguards to put in place, actions to take, costly mistakes to avoid, and even opportunities to be had, so that you are protected during the bad times and prepared to prosper when things take a turn for the better. No matter what situation you’re in, you will find a plan of action and the answers to your questions about:
* Credit * Retirement
*Savings and Spending*Real Estate
*Paying for College* Protecting Your Family
SUZE ORMAN’S 2009 ACTION PLAN delivers honest, straightforward guidance—what to do, when to do it, and how to do it—as only Suze Orman can.
New interesting book: Organisations
E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It
Author: Michael E Gerber
In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Library Journal
Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here.
-- Mark Guyer, Stark City District Library, Canton, Ohio
Table of Contents:
| Acknowledgments | ||
| Foreword | ||
| Introduction | 1 | |
| Pt. I | The E-Myth and American Small Business | 7 |
| Ch. 1 | The Entrepreneurial Myth | 9 |
| Ch. 2 | The Entrepreneur, the Manager, and the Technician | 19 |
| Ch. 3 | Infancy: The Technician's Phase | 34 |
| Ch. 4 | Adolescence: Getting Some Help | 43 |
| Ch. 5 | Beyond the Comfort Zone | 51 |
| Ch. 6 | Maturity and the Entrepreneurial Perspective | 68 |
| Pt. II | The Turn-Key Revolution: A New View of Business | 77 |
| Ch. 7 | The Turn-Key Revolution | 79 |
| Ch. 8 | The Franchise Prototype | 91 |
| Ch. 9 | Working On Your Business, Not In It | 97 |
| Pt. III | Building a Small Business That Works! | 115 |
| Ch. 10 | The Business Development Process | 117 |
| Ch. 11 | Your Business Development Program | 134 |
| Ch. 12 | Your Primary Aim | 136 |
| Ch. 13 | Your Strategic Objective | 149 |
| Ch. 14 | Your Organizational Strategy | 166 |
| Ch. 15 | Your Management Strategy | 187 |
| Ch. 16 | Your People Strategy | 197 |
| Ch. 17 | Your Marketing Strategy | 218 |
| Ch. 18 | Your Systems Strategy | 234 |
| Ch. 19 | A Letter to Sarah | 253 |
| Epilogue: Bringing the Dream Back to American Small Business | 259 | |
| Afterword: Taking the First Step | 267 |
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