Saturday, December 5, 2009

Well Paid Slave or Managing in Turbulent Times

Well-Paid Slave: Curt Flood's Fight for Free Agency in Professional Sports

Author: Brad Snyder

and/or stickers showing their discounted price. More about bargain books

See also: Press On or System Analysis Design and Development

Managing in Turbulent Times

Author: Peter F Drucker

This book, the author explains, "is concerned with action rather than understanding, with decisions rather than analysis." It deals with the strategies needed to transform rapid changes into opportunities, to turn the threat of change into productive and profitable action that contributes positively to our society, the economy, and the individual.



Friday, December 4, 2009

Marketing or Business Etiquette

Marketing (SparkCharts)

Author: SparkNotes Editors

SparkChartsTM—created by Harvard students for students everywhere—serve as study companions and reference tools that cover a wide range of college and graduate school subjects, including Business, Computer Programming, Medicine, Law, Foreign Language, Humanities, and Science. Titles like How to Study, Microsoft Word for Windows, Microsoft Powerpoint for Windows, and HTML give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to digest. 

This four-page chart covers:

  • Marketing strategy and opportunities
  • The marketing plan
  • Segmentation, targeting, and positioning
  • Consumer behavior
  • The four P's: product, place, promotion, and price
  • Market research
  • Marketing in the digital economy
  • Permission-based, database, and direct marketing
  • Marketing ethics
  • Global marketing



See also: In Tuscany or Oahu Revealed

Business Etiquette: 101 Ways to Conduct Business with Charm and Savvy

Author: Ann Marie Sabath

Based on her years of experience training people at major corporations on protocol and etiquette, Ann Marie Sabath provides readers with point-by-point answers to the most commonly asked business etiquette questions. Business Etiquette can help anyone to overcome etiquette indecision and function with the confidence that they are making a positive impression.

The author's 116 etiquette tips cover every aspect of business life, including how to avoid embarrassing office faux pas, unintentional inappropriate behavior, or appearance blunders—any one of which could lead to ridicule, social isolation, or even business disaster. The book also examines the bigger picture: the art of getting people to talk; correct correspondence, including rules about email; pleasing phone manners with tips about voicemail; dealing with decision-makers; handling social occasions with ease and grace; and international courtesy (the important dos and the even more important taboos).

Written in an easy-to-read, topic-by-topic format, Business Etiquette is a welcome guide to surviving and thriving in today's competitive business world.

Ann Marie Sabath is president of At Ease Inc., a nationally recognized protocol and etiquette firm. She has trained thousands of individuals at companies such as Saks Fifth Avenue, Fidelity Investments, Lucent Technologies, and Marriott Corporation.



Thursday, December 3, 2009

Wisdom of Teams or Fundamentals of Corporate Finance Standard Edition

Wisdom of Teams: Creating the High-Performance Organization

Author: Jon R Katzenbach

Teams are fast becoming a flexible and efficient way to enhance organizational performance. Yet today's business leaders consistently overlook opportunities to exploit their potential, confusing teams with teamwork or sharing. In this book, two senior McKinsey & Co. partners argue that we cannot meet the challenges ahead, from total quality to customer service to innovation, without teams. The authors talked with hundreds of people in more than fifty different teams in thirty companies to discover what differentiates various levels of team performance, where and how teams work best, and how to enhance their effectiveness. Among their findings: formal hierarchy is actually good for teams; successful team leaders fit no ideal profile; commitment to performance goals is more important than commitment to team-building goals; top management teams are often smaller and more difficult to sustain; and team endings can be as important to manage as team beginnings. The wisdom of teams lies in recognizing their unique potential to deliver results and in understanding their many benefits.

Business Week - Business Week

A thoughtful and well-written book filled with fascinating examples. . . . You will be hard-pressed to find a better guide to the essential building block of the organization of the future.

Publishers Weekly

The importance of teams has become a clichi of modern business theory, but few have a clear idea of what it means. In this new edition of their best-selling primer, Katzenbach and Smith try to impart some analytical rigor to the concept. Drawing on their experience as management consultants and a plethora of case studies at companies like Burlington Northern and Motorola, they cover such topics as the optimal size of teams, coping with turnover in team personnel and nurturing "extraordinary teams" rather than "pseudo-teams." Reacting against the touchy-feely interpersonal bent of discourse on teams, they emphasize hard-nosed principles of "performance, focus, and discipline," over the softer concerns of "communication, openness and 'chemistry.'" Teams, they argue, gel and achieve not by developing "togetherness," but by tackling and surmounting specific "outcome-based" challenges ("eliminate all late deliveries...within 90 days" rather than the vaguer "develop a plan for improving customer satisfaction."). Some of the authors' recommendations are reasonably precise and practical, but too many are nebulous truisms ("[k]eep the purpose, goals, and approach relevant and meaningful") or weighed down by turgid consultant-ese ("[i]ntegrating the performance goals of formal, structural units as well as special ad hoc group efforts becomes a significant process design challenge"). The case studies are better written, but it's not clear that these inspiring anecdotes of team triumph add up to a systematic doctrine. The book leaves the impression that teams ultimately just have to learn by doing. (Mar.) THE FAMILY DINNER: A Celebration of Love, Laughter, and Leftovers Linda Sunshine and Mary Tiegreen. Clarkson Potter, $16.95 (112p) ISBN 1400045924 An ode to the joys of meatloaf and Campbell's soup, Sunshine and Tiegreen's compact book reveres that American family ritual: the family dinner. The authors-longtime friends and collaborators on books about shoes, dogs and other subjects-give the book a decidedly 1950s feel to play up the nostalgia for a time when Mom whipped up a hearty meal while Dad poured himself a cocktail and loosened his tie to dig in. Slightly idealistic ("family dinners establish the rhythm of family life and define who we are, where we come from, and where we might expect to be going"), the authors root their book in vintage photos and concepts. There's a photograph of a big Italian family-men in sleeveless undershirts and women with their hair done up-seated at a table replete with carafes of red wine; and another of a perky housewife, beaming as she takes a bottle of milk out of the fridge. Mini-essays and quotes from Calvin Trillin, Nora Ephron, Ruth Reichl and others complement the black and white photos. While corny at times, Sunshine and Tiegreen's homage is also wistful and oddly reassuring. (Mar.) Copyright 2003 Reed Business Information.

Library Journal

The authors, who are both consultants, conducted extensive interviews with companies to discover how successful teams are created and sustained. The result is not a research report but a collection of minicase histories and commentary. Some of the findings: Teams respond to performance challenges and not to managers' exhortations for more ``teamwork.'' Organizations committed to high-performance standards and willing to modify individual accountability requirements experience the greatest success with teams. Successful team leaders are not necessarily those with remarkable leadership qualities. Instead, they ``simply need to believe in their purpose and their people.'' Team leaders do real work, remove obstacles, and build trust and confidence. Recommended for larger public libraries and special business collections.-- Andrea C. Dragon, Coll. of St. Elizabeth, Convent Station, N.J.

What People Are Saying

John A. Byrne
John A. Byrne, Business Week
You'll be hard-pressed to find a better guide to forming what many consider an essential building block of the organization of the future.


Christopher Lorenz
Christopher Lorenz, Financial Times
An unusually thorough study of teamsThe book is full of advice about how to organise proper - and properly effective - ones..


Senator Bill Bradley
Former Senator Bill Bradley
The Wisdom of Teams captures the power and vision of what great business teams can accomplish. Its stories and lessons should be read and learned.




Table of Contents:
Acknowledgements

Books about: Financial Accounting or The Pocket Idiots Guide to Performance Appraisal Phrases

Fundamentals of Corporate Finance, Standard Edition

Author: Stephen A Ross

The best-selling Fundamentals of Corporate Finance (FCF) is written with one strongly held principle– that corporate finance should be developed and taught in terms of a few integrated, powerful ideas. As such, there are three basic themes that are the central focus of the book: 1) An emphasis on intuition—underlying ideas are discussed in general terms and then by way of examples that illustrate in more concrete terms how a financial manager might proceed in a given situation. 2) A unified valuation approach—net present value (NPV) is treated as the basic concept underlying corporate finance. Every subject covered is firmly rooted in valuation, and care is taken to explain how particular decisions have valuation effects. 3) A managerial focus—the authors emphasize the role of the financial manager as decision maker, and they stress the need for managerial input and judgment.

The Eighth Edition continues the tradition of excellence that has earned Fundamentals of Corporate Finance its status as market leader. Every chapter has been updated to provide the most current examples that reflect corporate finance in today’s world. The supplements package has also been updated and improved. From a new computerized test bank that is easier than ever to use, to new narrated PowerPoint for students, to new interactive learning modules, student and instructor support has never been stronger. There is also an optional, exciting new web-based program called "McGraw-Hill’s Homework Manager" that will help your students learn corporate finance by duplicating problems from each chapter in the textbook and by providing automatic grading andfeedback to both students and instructors.



Wednesday, December 2, 2009

The Millionaire Mind or Empires of Light

The Millionaire Mind

Author: Thomas J Stanley

Stanley Takes Us Inside The Millionaire Mind

It pays to be different.

In The Millionaire Mind, Dr. Thomas J. Stanley shows how self-made millionaires have surmounted shortcomings such as average intelligence by carefully choosing their careers, taking calculated risks, living balanced lifestyles—and maintaining their integrity.

Building on his research from the best-selling The Millionaire Next Door, Dr. Thomas J. Stanley delves further into the psyche of the American millionaire with a groundbreaking new study, The Millionaire Mind.

Dr. Stanley takes a close look at the top one percent of households in America and tells us what makes them tick. His findings on how they reached their financial success are based on in-depth surveys and interviews with more than 1,300 millionaires.

Library Journal

In The Millionaire Next Door, read by Cotter Smith, Stanley (Marketing to the Affluent) and Danko (marketing, SUNY at Albany) summarize findings from their research into the key characteristics that explain how the elite club of millionaires have become "wealthy." Focusing on those with a net worth of at least $1 million, their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture, including living below their means, allocating funds efficiently in ways that build wealth, ignoring conspicuous consumption, being proficient in targeting marketing opportunities, and choosing the "right" occupation. It's evident that anyone can accumulate wealth, if they are disciplined enough, determined to persevere, and have the merest of luck. In The Millionaire Mind, an excellent follow-up to the highly successful first analysis of how ordinary folks can accumulate wealth, Stanley interviews many more participants in a much more comprehensive study of the characteristics of those in this economic situation. The author structures these deeper details into categories that include the key success factors that define this group, the relationship of education to their success, their approach to balancing risk, how they located themselves in their work, their choice of spouse, how they live their daily lives, and the significant differences in the truth about this group vs. the misplaced image of high spenders. Narrator Smith's solid, dead-on reading never fails to heighten the importance of these principles that most twentysomethings should be forced to listen to in toto. Highly recommended for all public libraries. Dale Farris, Groves, TX Copyright 2001 Cahners Business Information.



Book review: Every Bite Is Divine or Doing It All Isnt Everything

Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World

Author: Jill Jonnes

In the final decades of the nineteenth century, three brilliant and visionary titans of America’s Gilded Age—Thomas Edison, Nikola Tesla, and George Westinghouse—battled bitterly as each vied to create a vast and powerful electrical empire. In Empires of Light, historian Jill Jonnes portrays this extraordinary trio and their riveting and ruthless world of cutting-edge science, invention, intrigue, money, death, and hard-eyed Wall Street millionaires. At the heart of the story are Thomas Alva Edison, the nation’s most famous and folksy inventor, creator of the incandescent light bulb and mastermind of the world’s first direct current electrical light networks; the Serbian wizard of invention Nikola Tesla, elegant, highly eccentric, a dreamer who revolutionized the generation and delivery of electricity; and the charismatic George Westinghouse, Pittsburgh inventor and tough corporate entrepreneur, an industrial idealist who in the era of gaslight imagined a world powered by cheap and plentiful electricity and worked heart and soul to create it.

Edison struggled to introduce his radical new direct current (DC) technology into the hurly-burly of New York City as Tesla and Westinghouse challenged his dominance with their alternating current (AC), thus setting the stage for one of the eeriest feuds in American corporate history, the War of the Electric Currents. The battlegrounds: Wall Street, the 1893 Chicago World’s Fair, Niagara Falls, and, finally, the death chamber—Jonnes takes us on the tense walk down a prison hallway and into the sunlit room where William Kemmler, convicted ax murderer, became the first man to die in theelectric chair.

Empires of Light is the gripping history of electricity, the “mysterious fluid,” and how the fateful collision of Edison, Tesla, and Westinghouse left the world utterly transformed.


Publishers Weekly

Jonnes, a historian at Johns Hopkins (We're Still Here; Hep-Cats, Narcs and Pipe Dreams), details the rise and fall of the three visionaries who harnessed electricity, while also offering a critique of corporate greed. Her tale emphasizes the "War of the Electric Currents," in which Thomas Edison sought to defend the primacy of his direct current electrical system against George Westinghouse's higher-voltage and more broadly applicable alternating current system. Nikola Tesla, the somewhat kooky Serbian genius (and former Edison man), joined the fray on Westinghouse's side with his AC induction motor. Jonnes serves up plenty of color in an engaging and relaxed style, detailing how Edison capitalized on the "deaths by wire," or accidental electrocutions, from the AC system, sensationalized in the newspapers of the time. As she shows, Edison's "holy war" led to Westinghouse's AC being used in the first prison execution by electric chair, in 1890-which proved considerably more grisly and less humane than originally billed. For Jonnes, this history culminates neatly in a rather trite moral lesson: that corporate greed is bad. She contrasts it with the three public-minded men sketched here, who embody what Jonnes believes capitalism ought to be. Edison wanted only "the perfect workshop"; Westinghouse was interested "in helping the world" and giving his workers disability benefits; Tesla wanted to "liberate the world from drudgery." Jonnes's titans loom as monumentally as the allegorical Good Capitalists in an Ayn Rand melodrama. For those who view history as less tidy, this may strain the patience at times. 16 pages of photos not seen by PW. (On sale Aug. 19) FYI: Much of this story was covered, with more emphasis on the first execution by electric chair, in Richard Moran's Executioner's Current: Thomas Edison, George Westinghouse, and the Invention of the Electric Chair, published last October. Copyright 2003 Reed Business Information.

Kirkus Reviews

After documenting America's "romance" with illegal drugs in Hep-Cats, Narcs and Pipe Dreams (1996), Jonnes now addresses the era of urban electrification and its three giants of invention and industry. The author (History/Johns Hopkins) correctly senses and attacks the major flaw in public perception of such vast, life-changing processes-that it all somehow happens with the wave of a hand. On the contrary, Jonnes demonstrates errors and setbacks were all too common. For example, when J. Pierpont Morgan decided to have his New York City mansion wired for lights by the Edison Electric Company, this marvelous opportunity to attract investors was nearly ruined by an imperfect contact that set fire to Morgan's expensively furnished library. Even more revealing is Jonnes's picture of Lower Manhattan in the 1880s when Edison began his major urban project. Poles of varying height above the streets already bore webs of dangling wires, the frayed remains of failed attempts to make "arc" lighting a commercial success. Electrification, Jonnes stresses, had to meld new technology with vast capital resources to gain a commercial footing. All three of the giants-dogged Thomas A. Edison, optimistic proto-magnate George Westinghouse, and brilliant Nikola Tesla, the Serbian immigrant Westinghouse backed and exploited-learned the same lesson: good p.r. is everything. As Edison became the champion of direct current, rival Westinghouse used Tesla's alternating current technology to win a growing list of clients. Edison's unethical attempts to label AC as a "deadly" alternative were instrumental in the first use of electrocution to execute a condemned man in 1890, but the tide had already turned. Westinghousewas later kicked out of his own company by its board, and the tragic Tesla, who literally wired Niagara Falls as a generator, died penniless. Thoughtful and well paced, with the exception of a digressionary review of scientific developments in electricity from the Greeks to Faraday that temporarily slows the narrative to a crawl. Agent: Eric Simonoff/Janklow & Nesbit



Table of Contents:
List of Scientific Diagrams
Introduction
1"Morgan's House Was Lighted Up Last Night"3
2"Endeavor to Make It Useful"17
3Thomas Edison: "The Wizard of Menlo Park"51
4Nikola Tesla: "Our Parisian"87
5George Westinghouse: "He is Ubiquitous"117
6Edison Declares War141
7"Constant Danger from Sudden Death"165
8"The Horrible Experiment"185
91891: "Fear Everywhere of Worse to Come"215
10The World's Fair: "The Electrician's Ideal City"247
11Niagara Power: "What a Fall of Bright-Green Water!"277
12"Yoked to the Cataract!"301
13Afterword335
Acknowledgments371
Bibliography375
Notes379
Photograph Credits399
Index401

Monday, November 30, 2009

Confessions of a Street Addict or Bear Trap

Confessions of a Street Addict

Author: James J Cramer

In the most candid look at Wall Street since Liar's Poker, James J. Cramer, cofounder of TheStreet.com, radio and television commentator, and for years one of Wall Street's premier money managers, takes readers on a no-holds-barred tour of life on Wall Street-revealing how the game is played, who breaks the rules, and who gets hurt.

Everyone on Wall Street knows Jim Cramer, and Cramer knows Wall Street better than anyone. For fifteen years he ran Cramer, Berkowitz, one of the Street's most successful hedge funds with a compounded annual return of 24% after all fees. In Confessions of a Street Addict he takes us from his fascination with the stock market as a middle-class kid in the Philadelphia suburbs to Harvard, where he began managing money. After an apprenticeship at Goldman, Sachs, Cramer set out on his own with his wife, Karen, the "Trading Goddess," as his partner. Cramer brilliantly describes the life of a money manager -- the frenetic pace, the constant pressure to outperform the market and other fund managers, and the shark-like attacks fund managers make as they circle a fund perceived to be in trouble.

At the same time that he was managing money, Cramer was one of the best-known commentators on the financial markets. A former president of the Harvard Crimson, Cramer had been a newspaper reporter before he began managing money. While he was a fund manager, he wrote for SmartMoney and other publications, making him one of the first money managers to offer insight and analysis from inside the world of finance. With the rise of the Internet and online publishing, he co-founded TheStreet.com, the online financial Web site. Inone of the most fascinating chapters in this book, Cramer takes us inside the IPO of TheStreet.com, where he found himself a knowledgeable but helpless onlooker as his own Web site came on the market at an unrealistically high price that it never reached again, a harbinger of the dot-com disasters that would soon haunt the stock market.

Throughout the book Cramer is characteristically outspoken, outrageous, and candid about everyone, himself included. There has never been a high-wired, high-octane book about Wall Street like this one.

Publishers Weekly

Cramer, famous for appearing on CNBC as the "wild excitable guy [with]... a big mouth and lots of passion talking authoritatively about how you could make money by getting on the Net," recounts his turbulent dual career as hedge fund manager and media pundit. Cramer tells of his lifelong obsession with the market, beginning with childhood scenes of poring over daily stock listings. The story kicks into high gear once he starts juggling his law school course load so he can spend as much time as possible trading (over the phone, in the pre-Internet '80s). After that, the narrative's pace never relents from depictions of Cramer's early days at Goldman Sachs through the launch of his own fund, which led to magazine columns, a near-constant presence on TV, and TheStreet.com. Cramer's description of the financial news Web site's launch is ruthless, not just toward the executives whose scheming and mismanagement, he says, undermined TheStreet.com's success, but toward himself for hiring them and temporarily destroying his long-standing friendship with publishing fixture Marty Peretz. Cramer is equally self-recriminating about the effect his fanatical trading had on his personal life, but clearly still loves to linger over every major deal of his career (and a lot of the minor ones), even perhaps especially if they blew up in his face. This is a lively, informative portrait of the highest levels of finance and media in the last decade. Agent, Suzanne Gluck. (May 13) Forecast: In mid-March, HarperCollins published Nicholas W. Maier's Trading with the Enemy, a kiss-and-tell about Cramer. HC's decision to pulp the book due to false assertions it contains about Cramer will no doubt fuel interest in Cramer's book. Expect lots of buzz in financial publications and decent sales in Manhattan and Silicon Valley bookstores. Copyright 2002 Cahners Business Information.

Library Journal

Cramer here presents his wild, fast-paced autobiography, which focuses on his colorful career as a successful Wall Street hedge fund manager. The popular stock market commentator for CNBC begins his story with his fascinating early days as a nine-year-old stock ticker reader. Cramer continues with his time at Harvard Law School, when he began to manage money for others; his short stint with Goldman Sachs and decision to leave a $1 million annual salary to set up his own hedge fund partnership; and, of great interest to investors, the forming of Cramer, Berkowitz, one of the street's most successful funds, with an annual return of 24 percent after fees. Throughout this tale, listeners will connect as the author willingly shares his characteristically outspoken, candid remarks about his personal life and his successes and failures balancing family with the stress of high-stakes investing. The inside account of the facts behind the founding of TheStreet.com, his online web site, reveals what actually happened to this once-high-flying IPO that served as a forerunner of the recent dot-bomb era. Cramer's brisk, proud narration keeps the attention high in this riveting work; recommended for larger public library business collections.-Dale Farris, Groves, TX

Kirkus Reviews

Wall Street's most notorious bull bares all in this typically over-the-top memoir. If Alan Greenspan was the superego of the '90s economy, Cramer was surely its libido. This memoir hopscotches between his trademark hyperbole and a peculiar form of self-abnegation (he never seems happier than when flagellating himself). Cramer's success comes not only from his knowledge of the market, but from his connections, which he began establishing at Harvard. In 1979, while at Harvard Law School, he met Marty Peretz, the wealthy owner of the New Republic, with whom Cramer has since had a long and stormy relationship. Impressed by stock picks Cramer left on his answering machine, Peretz arranged to meet him at a Harvard coffeeshop, "whipped out a check for $500,000 and told me to take it." For a poor law student harboring a yen to play with the big boys, the opportunity was too good to miss. Launched as a money manager, Cramer learned the ropes at Goldman Sachs before striking out on his own at Cramer and Co. The greatest asset of Cramer's company, before she retired to raise their kids, was his wife Karen Backfish, who well deserves the Cramer-bestowed nickname of "the Trading Goddess." In particular, Backfish's composure in the face of Cramer's near collapse during the 1998 market pullback really does read like a visitation from the muse of money. Wall Street-savvy readers will particularly enjoy Cramer's blow-by-blow account of the late-'90s market. The IPO for Cramer's financial e-rag, TheStreet.com, was one of the decade's cultural touchstones. Cramer's unique blend of shrewd analysis, namedropping, and unremitting egotism puts him in the great tradition of American showmen: a P.T. Barnum forthe age of the day trader. A must for market mavens. (N.B.: The publication date for Confessions, originally June 12, was moved up following the admission by HarperCollins that its Trading with the Enemy, by former, now-estranged Cramer assistant Nicholas W. Maier, contained false assertions of insider trading, among other instances of potential libel. Copies of the Maier book have since been pulped and a corrected version published.)



Table of Contents:
1Early Years1
2Goldman23
3Money Man40
4Building a Hedge Fund58
5SmartMoney66
6The Birth of TheStreet.com83
7Dow Jones Again99
8Desai106
9The Man with Two Careers123
10Media Man139
11Cendant146
12Berkowitz155
13The Hiring of Kevin English163
14Crisis in 1998: Part One169
15Crisis in 1998: Part Two195
16Crisis in 1998: The Trading Goddess Returns218
17Inside the IPO: Part One238
18Inside the IPO: Part Two254
19Media Madness267
20Taking Back TheStreet.com277
21Repositioning Cramer Berkowitz283
22Getting Out302
23Confessions of an Ex-Street Addict316
Index320

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Bear-Trap: The Fall of Bear Stearns and the Panic of 2008

Author: Bill Bamber

Bear, Stearns & Co., a storied Wall Street firm with a maverick reputation had endured many crises throughout its 8S-year history. Nothing however could have prepared the firm's top leadership and pool of talented traders for the sudden death spiral that would leave the firm being taken over for a pittance. In one dramatic showdown with JP Morgan and the Fed this is the story of how fortunes were made and lost. The authors of Bear Trap describe what happened within Bear's walls and on the trading floor, events that resulted in the most sensational financial crisis of our times. They recount in detail the chain of events that led to the downward spiral - from both Bear's point-of-view and from the overall world financial marketplace's. They describe the securities manipulations that served to precipitate the credit crisis-those same securities we see in our IRAs and 401Ks. The authors reveal for the first time how foreign demand of US capital, too, played a role in the Bear's massacre, and they provide an insider's view of the unprecedented actions taken by the Treasury and Federal Reserve to avoid a world-wide financial crisis.



Blink or Rigged

Blink: The Power of Thinking without Thinking

Author: Malcolm Gladwell

How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.

The Washington Post - Howard Gardner

In Blink, Malcolm Gladwell, a former science and business reporter at The Washington Post who now writes for the New Yorker, offers his account of this sort of seemingly instantaneous judgment. Readers acquainted with Gladwell's articles and his 2000 bestseller The Tipping Point will have high anticipations for this volume; those expectations will be met. The book features the fascinating case studies, skilled interweavings of psychological experiments and explanations and unexpected connections among disparate phenomenon that are Gladwell's impressive trademark.

Publishers Weekly

Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments-about people's intentions, the authenticity of a work of art, even military strategy-he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts-and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability-or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth. Agent, Tina Bennett. (Jan. 13) Forecast: A 25-city tour (including several university towns) should introduce Gladwell to new readers and help sell out the 200,000-copy first printing. Copyright 2004 Reed Business Information.

Library Journal

Journalist Gladwell (The Tipping Point) examines the process of snap decision making. Contrary to the model of a rational process involving extensive information gathering and rational analysis, most decisions are made instantaneously and unconsciously. This works well for us much of the time because we learn to "thin-slice"-that is, to ignore extraneous input and concentrate on one or two cues. Sometimes, we don't even consciously know what these cues are, as in Gladwell's anecdote about a tennis coach who can predict when a player is going to make a rare sort of error but doesn't know how he knows. The book also explores how this process can go horribly wrong, as in the Amadou Diallo shooting. Gladwell gets the science facts right and has the journalistic skills to make them utterly engrossing. A big promo campaign is planned; for once a best seller will be more than worthy. Essential for all libraries. [See Prepub Alert, LJ 9/15/04.]-Mary Ann Hughes, Neill P.L., Pullman, WA Copyright 2004 Reed Business Information.

Soundview Summary</p> - Soundview Executive Book Summaries

Blink is about how we think without thinking, about choices that seem to be made in an instant in the blink of an eye that actually aren't as simple as they seem, and about those instantaneous decisions that are impossible to explain to others.

In his landmark bestseller, The Tipping Point, author Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within by exploring the decisions made by experts in museums, sales, sports, the military and the high-speed world of the New York Mercantile Exchange.

Drawing on cutting-edge neuroscience and psychology, and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make.

Never again will you think about thinking the same way.

The Locked Door
Here is a critical fact about the thoughts and decisions that bubble up from our unconscious. Snap judgments are, first of all, enormously quick: They rely on the thinnest slices of experience. They are also unconscious. Snap judgments and rapid cognition take place behind a locked door. We are not very good at dealing with the fact of that locked door. It's one thing to acknowledge the enormous power of snap judgments and thin slices but quite another to place our trust in something so seemingly mysterious.

If we are to learn to improve the quality of the decisions we make, we need to accept the mysterious nature of our snap judgments.

The Storytelling Problem
On a brisk spring evening not long ago, two dozen men and women gathered in the back room of a Manhattan bar to engage in a peculiar ritual known as speed-dating.

Each man would have six minutes of conversation with each woman. The women would sit for the duration of the evening against the wall on the long, low couches that ringed the room, and the men would rotate from woman to woman, moving to the next woman whenever the coordinator rang a bell signaling that the six minutes were over. The daters were all given a badge, a number and a short form to complete, with the instruction that if they liked someone after six minutes, they should check the box next to his or her number. If the person whose box he or she checked also checked his or her box, both daters would be notified of the other's e-mail address within 24 hours.

Speed-dating has become enormously popular around the world over the last few years, and it's not hard to understand why. It's the distillation of dating to a simple snap judgment. Everyone who sat down at one of those tables was trying to answer a very simple question: Do I want to see this person again? And to answer that, we don't need an entire evening. We really need only a few minutes. When it comes to thin-slicing potential dates, pretty much everyone is smart.

But suppose we were to alter the rules of speed-dating just slightly. What if we tried to look behind the locked door and made everyone explain his or her choices? We know, of course, that that can't be done: The machinery of our unconscious thinking is forever hidden. But what if we forced people to explain their first impressions and snap judgments anyway? That is what two professors from Columbia University have done, and they have discovered that if you make people explain themselves, something very strange and troubling happens. What once seemed like the most transparent and pure of thin-slicing exercises turns into something quite confusing.

Behind the Locked Door
The professors found that when they compare what speed-daters say they want in a preliminary questionnaire with what they are actually attracted to in the moment, those two things don't match. A speed-dater has an idea about what she wants in a man, and that idea isn't wrong. It's just incomplete. The description that she starts with is her conscious ideal: what she believes she wants when she sits down and thinks about it. But what she cannot be as certain about are the criteria she uses to form her preferences in that first instant of meeting someone face to face. That information is behind the locked door.

We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we really don't have an explanation for. Copyright © 2005 Soundview Executive Book Summaries

Kirkus Reviews

We need to place more trust in our "thin-slicer"-our capacity to make instant judgments-but we also need to sharpen its edge more keenly with experience and education. Gladwell's second entry into the aren't-our-brains-amazing genre (The Tipping Point, 2000) has an Obi-Wan Kenobi flavor, a "trust-your-feelings-Luke" antirationalism that attempts, in some ways, to deconstruct the Force. The author's great strength lies in his stories, and here he crafts a number of engaging ones: an account of art experts fooled by a fake; a summary of how a psychologist, looking at an hourlong video of a married couple conversing, can predict with 95% accuracy if they will divorce; an unnerving narrative about the Millennium Challenge, a war game in which a maverick commander deals a devastating blow to the bean-counting rule-followers on the team that was supposed to win. There are stories of a rock star fighting the odds, of cops shooting an innocent man who looked suspicious, of Coca-Cola making a big marketing mistake. We learn about the Aeron chair, All in the Family, Lee at Chancellorsville. (Unconventional people sometimes surprise.) We ponder the odd political rise of Warren G. Harding. We have a power lunch with some professional food-tasters-the author quips that it was like cello-shopping with Yo-Yo Ma. We chat with a car-selling superstar. Gladwell also rediscovers something Poe described in "The Haunted Palace": our eyes and our faces are windows to the soul. He tells us that the autistic are unable to decode or even notice the facial information of others. All these stories are nicely written and most inform and entertain at the same time, but they don't add up to anything terribly profound,despite the author's sometimes Skywalker-ish enthusiasm. Brisk, impressively done narratives that should sell very well indeed, particularly to Gladwell's already well-established fan base. Author tour



Books about: Nice Girls Dont Get the Corner Office or Leading with Kindness

Rigged: The True Story of an Ivy League Kid Who Changed the World of Oil, from Wall Street to Dubai

Author: Ben Mezrich

From the author who brought you the massive NY Times bestseller Bringing Down The House, this is the startling, rags-to-riches story of an Italian-American kid from the streets of Brooklyn who claws his way into the wild, frenetic world of the oil exchange.

After conquering the hallowed halls of Harvard Business School, he enters the testosterone-laced warrens of the Merc Exchange, the asylum-like oil exchange located in Lower Manhattan. A place where billions of dollars trade hands every week, the Merc is like a casino on crack, where former garbage men become millionaires overnight, where fistfights break out on the trading floor and men have been known bring prostitutes as dates to company dinners.

This ordinary kid has traded Brooklyn for the gold-lined hotel palaces of Dubai. He keeps company on the decks of private yachts in Monte Carlo- teeming with half-naked girls flown in by Saudi Sheiks and makes deals in the dangerous back alleys of Beijing.

But the Merc is just a starting place. Taken under the wing of another young gun and partnering with a mysterious young Muslim, he embarks on a dangerous adventure to revolutionize the oil trading industry- and along with it, the world.

Rigged is the explicit, exclusive, true story behind the headlines that dominate the world stage...



Sunday, November 29, 2009

Developing the Leader within You or South Western Federal Taxation Individual Income Taxes with CDROM

Developing the Leader Within You

Author: John C Maxwell

In this repackaged bestseller John Maxwell examines the differences between leadership styles, outlines principles for inspiring, motivating, and influencing others. These principles can be used in any organization to foster integrity and self-discipline and bring a positive change.

Developing the Leader Within You also allows readers to examine how to be effective in the highest calling of leadership by understanding the five characteristics that set "leader managers" apart from "run-of-the-mill managers."

In this John Maxwell classic, he shows readers how to develop the vision, value, influence, and motivation required of successful leaders.



See also: Edible Ideologies or Gardeners Table

South-Western Federal Taxation Individual Income Taxes with CDROM, Vol. 1

Author: William H Hoffman

Preparing you for the long term, SOUTH-WESTERN FEDERAL TAXATION: INDIVIDUAL INCOME TAXES offers many opportunities to sharpen critical-thinking and writing skills. Internet exercises tie directly to chapter research cases to give you hands-on experience using online resources to solve tax issues. H&R Block's TaxCut® software comes with each new copy of this text to provide you with an additional tax preparation tool!



Table of Contents:
Part I: INTRODUCTION AND BASIC TAX MODEL. 1. An Introduction to Taxation and Understanding the Federal Tax Law. 2. Working with the Tax Law. 3. Tax Determination; Personal and Dependency Exemptions; An Overview of Property Transactions. Part II: GROSS INCOME. 4. Gross Income: Concepts and Inclusions. 5. Gross Income: Exclusions. Part III: DEDUCTIONS. 6. Deductions and Losses: In General. 7. Deductions and Losses: Certain Business Expenses and Losses. 8. Depreciation, Cost Recovery, Amortization, and Depletion. 9. Deductions: Employee and Self-Employed-Related Expenses. 10. Deductions and Losses: Certain Itemized Deductions. 11. Investor Losses. Part IV: SPECIAL TAX COMPUTATION METHODS, PAYMENT PROCEDURES, AND TAX CREDITS. 12. Alternative Minimum Tax. 13. Tax Credits and Payment Procedures. Part V: PROPERTY TRANSACTIONS. 14. Property Transactions: Determination of Gain or Loss and Basis Consideration. 15. Property Transactions: Nontaxable Exchanges. 16. Property Transactions: Capital Gains and Losses. 17. Property Transactions: Section 1231 and Recapture Provisions. Part VI: ACCOUNTING PERIODS, ACCOUNTING METHODS, AND DEFERRED COMPENSATION. 18. Accounting Periods and Methods. 19. Deferred Compensation. Part VII: CORPORATIONS AND PARTNERSHIPS. 20. Corporations and Partnerships. Appendix A: Tax Rate Schedule and Tables. Appendix B: Tax Forms. Appendix C: Glossary of Tax Terms. Appendix D: Table of Code Sections Cited; Table of Regulations Cited; Table of Revenue. Procedures and Revenue Rulings Cited. Appendix E: Citator Example. Appendix F: Comprehensive Tax Return Problems. Subject Index.

Crucial Confrontations or The Greatest Salesman In The World

Crucial Confrontations: Broken Promises, Violated Expectations, and Bad Behavior

Author: Kerry Patterson

The authors of the New York Times bestseller Crucial Conversations show you how to achieve personal, team, and organizational success by healing broken promises, resolving violated expectations, and influencing good behavior

Discover skills to resolve touchy, controversial, and complex issues at work and at home--now available in this follow-up to the internationally popular Crucial Conversations.

Behind the problems that routinely plague organizations and families, you'll find individuals who are either unwilling or unable to deal with failed promises. Others have broken rules, missed deadlines, failed to live up to commitments, or just plain behaved badly--and nobody steps up to the issue. Or they do, but do a lousy job and create a whole new set of problems. Accountability suffers and new problems spring up. New research demonstrates that these disappointments aren't just irritating, they're costly--sapping organizational performance by twenty to fifty percent and accounting for up to ninety percent of divorces.

Crucial Confrontations teaches skills drawn from 10,000 hours of real-life observations to increase confidence in facing issues like:

  • An employee speaks to you in an insulting tone that crosses the line between sarcasm and insubordination. Now what?
  • Your boss just committed you to a deadline you know you can't meet--and not-so-subtly hinted he doesn't want to hear complaints about it.
  • Your son walks through the door sporting colorful new body art that raises your blood pressure by forty points. Speak now, pay later.
  • An accountant wonders how to step up to a client who is violating the law.Can you spell unemployment?
  • Family members fret over how to tell granddad that he should no longer drive his car. This is going to get ugly.
  • A nurse worries about what to say to an abusive physician. She quickly remembers "how things work around here" and decides not to say anything.

Everyone knows how to run for cover, or if adequately provoked, step up to these confrontations in a way that causes a real ruckus. That we have down pat. Crucial Confrontations teaches you how to deal with violated expectations in a way that solves the problem at hand, and doesn't harm the relationship--and in fact, even strengthens it.

Crucial Confrontations borrows from twenty years of research involving two groups. More than 25,000 people helped the authors identify those who were most influential during crucial confrontations. They spent 10,000 hours watching these people, documented what they saw, and then trained and tested with more than 300,000 people. Second, they measured the impact of crucial confrontations improvements on organizational and team performance--the results were immediate and sustainable: twenty to fifty percent improvements in measurable performance.

Soundview Executive Book Summaries

Behind the problems that regularly plague families, teams and organizations are individuals who either can't or won't deal with failed promises. The reason is that they're afraid to talk face to face about difficult but important issues - and as their fear of confrontation prevents them from resolving these issues, simple problems grow into chronic problems.

By learning how to deal with challenging confrontations, you'll learn to avoid the typical, but unconstructive, response of slipping either into awkward silence or embarrassing violence.

Mastering crucial confrontations requires a skill set. In Crucial Confrontations, consultant Kerry Patterson and executive coach Joseph Grenny join forces with their fellow researchers and trainers Ron McMillan and Al Switzler to help others develop the skills it takes to resolve the most pressing problems, including quality violations, safety infractions, cost-cutting mistakes, and medical errors. The authors write that their research shows that most organizations are losing between 20 and 80 percent of their potential performance because they have not mastered crucial confrontations.

The skills for mastering crucial confrontations can be learned; the authors of Crucial Confrontations show you how.

What Is A Crucial Confrontation?
Sarah, the head nurse at the Pine Valley Medical Center in northwestern Washington, stands frozen as doctors discuss the treatment of an elderly patient. Years of experience have taught Sarah two things: One, the patient probably needed an immediate and large dose of antibiotics, and two, even though the doctors were discussing a treatment that didn't involve antibiotics, Sarah would keep her mouth shut.

Years earlier, fresh out of college, Sarah had cheerfully disagreed with the three doctors she had been assisting. They stopped dead in their tracks and looked at her as if she were a cockroach on a wedding cake. In one poignant moment that was forever burned into her psyche, the rules had been made clear to Sarah: Don't disagree with a physician - ever. Now, nearly two decades and hundreds of confirming incidents later, she stands by wondering: Will the doctors do what I believe they should do, or will they come to the same conclusion too late? She doesn't wonder if she should speak up. Sarah's expectations weren't met, and in response she has resorted to silence.

Silence and Violence
Staring into the face of a possible disaster, some people are caught in agonizing silence. Rather than speak directly and frankly about the problem at hand, they drop hints, change the subject, or actually withdraw from the interaction altogether. Fear drives them to various forms of silence and their point of view is never heard - except maybe as gossip or rumor.

Others break away from their tortured inaction only to slip into violence. Frightened at the thought of not being heard, they try to force their ideas on others. They cut people off, overstate arguments, attack ideas, employ harsh debate tactics, and eventually resort to insults and threats. Fear drives them to do violence to the discussion and their ideas are often resisted.

We all face crucial confrontations. We set clear expectations, but the other person doesn't live up to them - we feel disappointed. Lawyers call these incidents breaches of contract. What do you do when someone disappoints you? You could choose violence, or you could opt for another choice, like Sarah, and choose silence. But there is a method that falls somewhere between the polar worlds of fight and flight. Mastering crucial confrontations allows you to deal with failed promises, disappointments and other performance gaps.

Unless you step up to and master crucial confrontations, nothing will get better. It will be a skill set, not a policy, which will enable you to solve pressing problems.

If you can't effectively confront violated expectations, you eventually experience massive personal, social and organizational consequences. If you can't deal with performance gaps, you'll either fight or take flight. Productivity will run at half of what it should.

If you learn how to hold people accountable in a way that solves problems without causing new ones, you can look forward to significant and lasting change.

When you confront, you hold someone accountable, face to face. When confrontations are handled correctly, both parties are candid, open, honest and respectful. As a result, problems are resolved and relationships benefit. Crucial confrontation skills offer the best chance to succeed - no matter the topic, person or circumstance.

Learn how to hold crucial confrontations and you'll never have to walk away from another conflict again.



Table of Contents:
Forewordxiii
Prefacexvii
Acknowledgmentsxviii
Introduction: What's a Crucial Confrontation? And Who Cares?1
Part 1Work on Me First: What to Do before a Crucial Confrontation23
Ch. 1Choose What and If: How to Know What Crucial Confrontation to Hold and If You Should Hold It25
Ch. 2Master My Stories: How to Get Your Head Right before Opening Your Mouth55
Part 2Confront with Safety: What to Do during a Crucial Confrontation81
Ch. 3Describe the Gap: How to Start a Crucial Confrontation83
Ch. 4Make It Motivating: How to Help Others Want to Take Action113
Ch. 5Make It Easy: How to Make Keeping Commitments (Almost) Painless145
Ch. 6Stay Focused and Flexible: What to Do When Others Get Sidetracked, Scream, or Sulk171
Part 3Move to Action: What to Do after a Crucial Confrontation199
Ch. 7Agree on a Plan and Follow Up: How to Gain Commitment and Move to Action201
Ch. 8Put It All Together: How to Solve Big, Sticky, Complicated Problems217
Ch. 9The Twelve "Yeah-Buts": How to Deal with the Truly Tough231
Appendix AWhere Do You Stand? A Self-Assessment for Measuring Your Crucial Confrontation Skills253
Appendix BSix-Source Diagnostic Questions: The Six-Source Model258
Appendix CWhen Things Go Right262
Appendix DDiscussion Questions for Reading Groups269
Notes271
Index273

Books about: Official Guide for GMAT Review or Debt Cures They Dont Want You to Know About

The Greatest Salesman In The World

Author: Og Mandino

What you are today is not important... for in this  runaway bestseller you will learn how to change  your life by applying the secrets you are about to  discover in the ancient scrolls.

Publishers Weekly

This is a sequel to Mandino's 1967 bestselling parable about Hafid, a camel boy who happened upon a young couple and their shivering infant. Carrying a red cloak, which his master had instructed him to sell, ok?he generously wrapped it around the child, who was the infant Jesus. Impressed by this generous gesture, Hafid's master gave him scrolls containing 10 straightforward principles for achieving personal and professional success. Part two begins as aging Hafid of Damascus, now the greatest salesman in the world, languishes after the death of his ``loving woman.'' To rejuvenate himself, Hafid undertakes a speaking tour to enlighten others about the 10 principles. During this journey, Hafid learns that the man he gave the scrolls, Jesus' apostle Paul, lost them in a shipwreck. Just before he dies, Hafid goes to hallowed Mt. Hermon, where God addressed Jesus, and creates new scrolls for posterity. At this point, Mandino explains each of the 10 rules in simple, reasonable prose. Among other things, he exhorts his disciples to eschew self-pity, establish goals, behave amiably and actively seek new opportunities. While his inspirational message is banal, the author communicates so lucidly and persuasively that those who enjoyed his first book will undoubtedly find this one equally appealing. Major ad/promo; author tour. (March)

Library Journal

This sequel to Mandino's 1967 self-help classic features the same amalgam of biblical motifs and secular values as its predecessor. As the new story opens, an older Hafid (who rose from camel boy to ``greatest salesman'' in the original) is mourning his wife, oblivious to the needs of others, until a stranger directs him toward a new career preaching to the masses on the subject of success. On his travels he meets biblical figures (including St. Paul, languishing in jail till the salesman revives him). Closing with ten ``Vows of Success,'' this is shaky theologically, but a predictable best seller. EC



Saturday, November 28, 2009

Suze Ormans 2009 Action Plan or E Myth Revisited

Suze Orman's 2009 Action Plan

Author: Suze Orman

2009: The Year You Can’t Afford to Make Any Mistakes with Your Money.

The credit crunch, the stock market freefall, the staggering toll of home foreclosures and job losses: The economic crisis that struck in 2008 has left no one untouched and everybody reeling. Seemingly overnight, the financial landscape has undergone seismic changes that suddenly have you asking all kinds of questions: Are your savings safe? Should you continue to invest in your retirement account? Should you keep your home if it’s worth less than what you owe or should you sell it? How do you pay your bills if you’ve just been laid off?

The nation’s go-to expert on financial matters, Suze Orman, believes that 2009 is a critical year for your money. There are safeguards to put in place, actions to take, costly mistakes to avoid, and even opportunities to be had, so that you are protected during the bad times and prepared to prosper when things take a turn for the better. No matter what situation you’re in, you will find a plan of action and the answers to your questions about:

* Credit * Retirement
*Savings and Spending*Real Estate
*Paying for College* Protecting Your Family

SUZE ORMAN’S 2009 ACTION PLAN delivers honest, straightforward guidance—what to do, when to do it, and how to do it—as only Suze Orman can.



New interesting book: Organisations

E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It

Author: Michael E Gerber

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Library Journal

Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here.
-- Mark Guyer, Stark City District Library, Canton, Ohio



Table of Contents:
Acknowledgments
Foreword
Introduction1
Pt. IThe E-Myth and American Small Business7
Ch. 1The Entrepreneurial Myth9
Ch. 2The Entrepreneur, the Manager, and the Technician19
Ch. 3Infancy: The Technician's Phase34
Ch. 4Adolescence: Getting Some Help43
Ch. 5Beyond the Comfort Zone51
Ch. 6Maturity and the Entrepreneurial Perspective68
Pt. IIThe Turn-Key Revolution: A New View of Business77
Ch. 7The Turn-Key Revolution79
Ch. 8The Franchise Prototype91
Ch. 9Working On Your Business, Not In It97
Pt. IIIBuilding a Small Business That Works!115
Ch. 10The Business Development Process117
Ch. 11Your Business Development Program134
Ch. 12Your Primary Aim136
Ch. 13Your Strategic Objective149
Ch. 14Your Organizational Strategy166
Ch. 15Your Management Strategy187
Ch. 16Your People Strategy197
Ch. 17Your Marketing Strategy218
Ch. 18Your Systems Strategy234
Ch. 19A Letter to Sarah253
Epilogue: Bringing the Dream Back to American Small Business259
Afterword: Taking the First Step267

Tuesday, February 17, 2009

Salud de Público de Mercadotecnia:Estrategias de Promover Cambio Social

Salud de Público de Mercadotecnia:Estrategias de Promover Cambio Social

Autor:Michael SiegelAuthor:Michael Siegel

Este libro explora dos aspectos de la mercadotecnia de salud pública.Detalles de la sección 1 los desafíos de mercadotecnia que la industria de caras de salud públicas.La sección 2 perfila los pasos implicados en la planificación de una campaña de salud pública específica.En la era del cuidado manejado ambos aspectos de la mercadotecnia son cruciales para la supervivencia de la salud pública.Este libro es deber para practicantes de salud públicos y estudiantes.This book is a must for public health practitioners and students.

Corleen J.Thompson

Esto es una evaluación del estado de la salud pública y sus funciones, con una extensión de teoría de mercadotecnia y métodos de revivificar y realzar la eficacia de programas de salud públicos.El objetivo indicado es proporcionar un instrumento para dirigir campañas de salud públicas más eficaces.Implicado en la profesión de salud durante muchos años, y asociado con la salud pública para la parte de aquel tiempo, es y ha estado claro para mí que la disciplina necesita una infusión de ideas nuevas de promover la salud pública y convencer a individuos que su salud buena depende de su propio comportamiento y acciones, en gran medida.Los autores tienen éxito en el suministro de un acercamiento nuevo, con ejemplos, al cambio del modo que los abastecedores de salud públicos deciden lo que programa ellos toman, y como ellos pueden convencer "el público" que su "salud" está en juego.Los autores se dirigen al texto a practicantes de salud públicos, y esto incluye una variedad de disciplinas y profesiones.Lamentablemente, muchos quién podría beneficiarse de este libro nunca pueden tomarlo del anaquel si ellos, como mí, sufren de estereotipos negativos "de practicantes de salud públicos." Este libro debería ser leído por todos los individuos que, como la parte de sus empleos, deben tasar el estado de salud de los individuos y proporcionar la información convincente sobre que cambio de necesidades y como hacer los cambios.Los médicos, midlevel abastecedores, enfermeras, educadores de salud, abastecedores de salud de casa, epidemiólogos, y planificadores de salud son aquellos a quien este libro puede proporcionar nuevos métodos y desafíos.Los autores parecen ser creíbles pero no veo ninguna información particular sobre sus fondos en el prefacio o partes que leí.Los autores comienzan perfilando los desafíos thatface salud pública en el ambiente de asistencia médica que cambia.Ellos entonces presentan principios de mercadotecnia como un modo para practicantes de salud públicos de ser más acertados en el alcanzamiento del objetivo de mejorar el estado de salud.Ellos hacen esto enfatizando como las estrategias de comercialización típicas, que se concentran en el consumidor quieren, necesitan, y valores, son aplicables a y pueden animar una revaloración de los métodos corrientes usados por abastecedores de salud públicos.Su premisa es que tomando los objetivos y los objetivos de la salud pública y dirigiéndose a ellos con un nuevo juego de instrumentos, basados en técnicas de mercadotecnia, para definir problemas, creando estrategias de intervención, y evaluando resultados, la supervivencia de la salud pública cuando una práctica es más probable.Una fuerza de este libro es la inclusión de apéndices al final de muchos capítulos que incluyen ejemplos o información suplementaria que es pertinente al capítulo, pero no esencial para los puntos que los autores hacen.Los apéndices adicionales proporcionan la información auxiliar.Una lista de referencias también es proporcionada al final de cada capítulo.Otro activo es el uso de dos estudios del caso, cada uno un capítulo, esto claramente demuestra la utilización de estrategias de comercialización en iniciativas de salud públicas.Los ejemplos seleccionados son actividades por gubernamental y organizaciones de salud relacionadas con el tabaco y fumar, y la campaña por organizaciones de salud públicas nacionales, los Centros de Control de Enfermedad y Prevención, y la Coalición CDC para asegurar la financiación durante las 1995-1996 negociaciones de presupuesto federales.Una vista inicial por el ojo es proporcionada, no sólo de lo que aflige la entrega de servicios definidos bajo "la salud pública," pero como los practicantes de la salud pública pueden realzar su eficacia, que, al final, debe mejorar el estado de salud del público.Este trabajo es una evaluación sucinta de la amenaza para la salud pública y la supervivencia de la salud pública como una disciplina.Es diseñado para proveer a practicantes de salud públicos de un entendimiento de principios de mercadotecnia y sus aplicaciones potenciales a iniciativas de salud públicas.El objetivo indicado es ayudar a abastecedores de salud públicos a dirigir campañas más eficaces cuyos objetivos son cambiar el comportamiento individual, y mejorar los ambientes sociales y económicos.La premisa total de los autores es que la salud pública debe cambiar su acercamiento de aquel "de sabemos lo que es el mejor para usted y usted lo hará" "a como puede nosotros ayudarle a hacer lo que usted piensa es el mejor para su propia salud."The authors' overall premise is that public health must alter its approach from that of "we know what's best for you and you will do it" to "how can we help you to do what you think is best for your own health."

Servicios de Revisión de Doody

Revisor:Corleen J.Thompson, PhD (Escuela de Morehouse de Medicina)
Descripción:Esto es una evaluación del estado de la salud pública y sus funciones, con una extensión de teoría de mercadotecnia y métodos de revivificar y realzar la eficacia de programas de salud públicos.
Objetivo:el objetivo indicado es proporcionar un instrumento para dirigir campañas de salud públicas más eficaces.Implicado en la profesión de salud durante muchos años, y asociado con la salud pública para la parte de aquel tiempo, es y ha estado claro para mí que la disciplina necesita una infusión de ideas nuevas de promover la salud pública y convencer a individuos que su salud buena depende de su propio comportamiento y acciones, en gran medida.Los autores tienen éxito en el suministro de un acercamiento nuevo, con ejemplos, al cambio del modo que los abastecedores de salud públicos deciden lo que programa ellos toman, y como ellos pueden convencer "el público" que su "salud" está en juego.
Auditorio:los autores se dirigen al texto a practicantes de salud públicos, y esto incluye una variedad de disciplinas y profesiones.Lamentablemente, muchos quién podría beneficiarse de este libro nunca pueden tomarlo del anaquel si ellos, como mí, sufren de estereotipos negativos "de practicantes de salud públicos." Este libro debería ser leído por todos los individuos que, como la parte de sus empleos, deben tasar el estado de salud de los individuos y proporcionar la información convincente sobre que cambio de necesidades y como hacer los cambios.Los médicos, midlevel abastecedores, enfermeras, educadores de salud, abastecedores de salud de casa, epidemiólogos, y planificadores de salud son aquellos a quien este libro puede proporcionar nuevos métodos y desafíos.Los autores parecen ser creíbles pero no veo ninguna información particular sobre sus fondos en el prefacio o partes que leí.
Rasgos:los autores comienzan perfilando los desafíos que están enfrente de la salud pública en el ambiente de asistencia médica que cambia.Ellos entonces presentan principios de mercadotecnia como un modo para practicantes de salud públicos de ser más acertados en el alcanzamiento del objetivo de mejorar el estado de salud.Ellos hacen esto enfatizando como las estrategias de comercialización típicas, que se concentran en el consumidor quieren, necesitan, y valores, son aplicables a y pueden animar una revaloración de los métodos corrientes usados por abastecedores de salud públicos.Su premisa es que tomando los objetivos y los objetivos de la salud pública y dirigiéndose a ellos con un nuevo juego de instrumentos, basados en técnicas de mercadotecnia, para definir problemas, creando estrategias de intervención, y evaluando resultados, la supervivencia de la salud pública cuando una práctica es más probable.Una fuerza de este libro es la inclusión de apéndices al final de muchos capítulos que incluyen ejemplos o información suplementaria que es pertinente al capítulo, pero no esencial para los puntos que los autores hacen.Los apéndices adicionales proporcionan la información auxiliar.Una lista de referencias también es proporcionada al final de cada capítulo.Otro activo es el uso de dos estudios del caso, cada uno un capítulo, esto claramente demuestra la utilización de estrategias de comercialización en iniciativas de salud públicas.Los ejemplos seleccionados son actividades por gubernamental y organizaciones de salud relacionadas con el tabaco y fumar, y la campaña por organizaciones de salud públicas nacionales, los Centros de Control de Enfermedad y Prevención, y la Coalición CDC para asegurar la financiación durante las 1995-1996 negociaciones de presupuesto federales.
Evaluación:una vista inicial por el ojo es proporcionada, no sólo de lo que aflige la entrega de servicios definidos bajo "la salud pública," pero como los practicantes de la salud pública pueden realzar su eficacia, que, al final, debe mejorar el estado de salud del público.Este trabajo es una evaluación sucinta de la amenaza para la salud pública y la supervivencia de la salud pública como una disciplina.Es diseñado para proveer a practicantes de salud públicos de un entendimiento de principios de mercadotecnia y sus aplicaciones potenciales a iniciativas de salud públicas.El objetivo indicado es ayudar a abastecedores de salud públicos a dirigir campañas más eficaces cuyos objetivos son cambiar el comportamiento individual, y mejorar los ambientes sociales y económicos.La premisa total de los autores es que la salud pública debe cambiar su acercamiento de aquel "de sabemos lo que es el mejor para usted y usted lo hará" "a como puede nosotros ayudarle a hacer lo que usted piensa es el mejor para su propia salud."The authors' overall premise is that public health must alter its approach from that of "we know what's best for you and you will do it" to "how can we help you to do what you think is best for your own health."

Booknews

Un texto intentó ayudar a practicantes de salud públicos a entender principios de mercadotecnia básicos y aplicar estos principios en planificación, realización, y evaluación de iniciativas de salud públicas.Los autores describen amenazas para la salud del público, demuestran como los practicantes de salud públicos pueden usar principios de mercadotecnia básicos para estructurar intervenciones que facilitarán el cambio social, y describirán amenazas para la supervivencia de la salud pública como una institución.Ellos también hablan como planear y poner en práctica una iniciativa de salud pública e incluir dos estudios del caso.Anotación c.por Book News, Inc, Portland, O.by Book News, Inc., Portland, Or.

Posición

3 Estrellas de Doody3 Stars from Doody




Índice de materias:
Reconocimientos
Introducción
Punto.YoPrincipios de Mercadotecnia para Práctica de Salud Pública
Ch.1Amenazas Emergentes para la Salud del Público - la Necesidad de Cambio Social
Ch.2Mercadotecnia Cambio Social - un Desafío para el Practicante de Salud Público
Ch.3Mercadotecnia Cambio Social - una Oportunidad del Practicante de Salud Público
Ch.4Amenazas Emergentes para la Supervivencia de Salud Pública
Ch.5Salud de Público de Mercadotecnia - un Desafío para el Practicante de Salud Público
Ch.6Salud de Público de Mercadotecnia - una Oportunidad del Practicante de Salud Público
Ch.7Programas de Salud de Público de Mercadotecnia y Políticas - un Estudio del caso
Ch.8Salud de Público de Mercadotecnia como una Institución - un Estudio del caso
Punto.IIUsando Principios de Mercadotecnia para Diseñar, Ponga en práctica, y Evalúe Intervenciones de Salud Públicas
Ch.9La Aplicación de Principios de Mercadotecnia a Salud Pública
Ch.10El Proceso de Planificación
Ch.11Investigación Formativa
Ch.12Enmarcación del Mensaje:Trabajo de Estrategias de Comunicación
Ch.13La Traducción de Estrategia en Táctica
Ch.14Funcionamiento con Compañeros
Ch.15Comunicación de Misa:Diseño y Cuestiones de Realización
Ch.16Las Prepruebas de Mensajes y Materiales
Ch.17La escucha y Refinado de Realización:Instrumentos de Evaluación de Proceso
Ch.18Cuestiones en Evaluación de Resultado
¿Epílogo - Qué Sostiene el Futuro?
App.AAlquilando Agencias, Contratistas, y Consultores
App.B:Lecturas sugeridas
App.C:Glosario de Términos
Índice

Traducción de:

Marketing Public Health: Strategies to Promote Social Change

Author: Michael Siegel

Look this: Land OLakes Holiday Cooking or Food Culture in the Caribbean

Monday, February 16, 2009

El Gerente de Entrenamiento:Desarrollo de Talento Superior en Negocio

El Gerente de Entrenamiento:Desarrollo de Talento Superior en Negocio

Autor:James HuntAuthor:James Hunt

"El Gerente de Entrenamiento proporciona estrategias verdaderas y mundiales a desarrollar a la gente en cualquier organización.La caza y Weintraub juntan un nuevo modelo del entrenamiento junto con un entendimiento sólido de como el negocio trabaja.Deber junto a leído para líderes a todos los niveles."

- Roger Enrico, antiguo Chairman and CEO of PepsiCo Inc.

"Los gerentes y los empresarios igualmente encontrarán al Gerente de Entrenamiento siendo del valor inmenso en aprendizaje al entrenador así como creación de un ambiente amistoso con el entrenamiento.La caza y Weintraub nos dan un acercamiento al entrenamiento de esto los gerentes pueden comenzar a usar inmediatamente.Este libro pertenece en el estante para libros de cada gerente."

- Arthur M.En blanco, Co-fundador y Co-presidente Retirado, el Almacén de Casa;Presidente, presidente, y presidente, Halcones de Atlanta

"La caza y Weintraub imparten la perspicacia sólida y el consejo para desarrollar el talento de mando e inspirar la interpretación por un modelo de entrenamiento innovador.La profundidad de su investigación y experiencia con miles de gerentes es relevante para cualquier líder comercial interesado en el talento que se alinea con su organización.He participado en su programa de formación de entrenador de mando y lo recomiendo a todos los líderes que valoran, apoyan, y animan sus activos más preciosos, los empleados. . . "

- Patricia A.Hickey, R.N.M.S.M.B.A, Vicepresidente, Servicios de Cuidado Cardiovasculares y Críticos, Hospital de Niños, Boston, misa.

"Un recurso rico, maravilloso para todos los gerentes que quieren desarrollar el potencial de su gente.En este volumen, usted encontrará toda la dirección, instrumentos, y los ejemplos tenían que hacerse un entrenador de maestro.En un mundo donde la capacidad al entrenador ya no no es "agradable de tener", pero anecessity-to-know, esto es el libro para comprar."

- Jay A.Congrio, Profesor, Escuela Comercial de Londres y autor de Construir a Líderes

El Gerente de Entrenamiento:el Desarrollo del Talento Superior en el Negocio introduce un modelo de entrenamiento del desarrollo fácil al instrumento basado en el trabajo extenso de los autores con miles de gerentes, ejecutivos, y estudiantes MBA.El objetivo es para gerentes para ayudar a empleados a aprender y ser más productivos en una base cotidiana.Este modelo anima a empleados a tomar la mayor responsabilidad de su aprendizaje y desarrollo forjando una relación de ayuda entre gerente y empleado.Tal acercamiento a la dirección iluminará el énfasis en la evaluación y creará el aprendizaje de oportunidades de todos implicados.

El libro incluye veinte casos verdaderos y mundiales, instrumentos de autovaloración, y listas de comprobación de acción para profundizar habilidades y entendimiento.El Gerente de Entrenamiento beneficiará a gerentes, líderes, y empresarios en organizaciones comerciales y sin fines de lucro;aquellos en programas MBA;estudiantes en mando, desarrollo organizativo, y administración de recursos humana;así como participantes en programas de formación ejecutivos.

Booknews

Weintraub, fundador y el codirector de facultad del Entrenamiento para el Programa de Trabajo en equipo y Mando en el Colegio de Babson, introduce un fácil - al instrumento entrenando el modelo basado en su trabajo con gerentes, ejecutivos, y estudiantes MBA.El modelo anima a empleados a tomar la mayor responsabilidad de su aprendizaje y desarrollo forjando una relación de ayuda entre el gerente y el empleado.Los casos verdaderos y mundiales, los instrumentos de autovaloración, y las listas de comprobación son incluidos.El auditorio para el libro incluye a gerentes, empresarios, y estudiantes MBA.Weintraub enseña la dirección y el comportamiento organizativo en el Colegio de Babson.Anotación c.Book News, Inc, Portland, Oregon (booknews.com)Book News, Inc., Portland, OR (booknews.com)



Índice de materias:
Prefacio
Reconocimientos
1Introducción:el Gerente de Entrenamiento1
2Una Descripción de Entrenamiento del Desarrollo14
3El Gerente de Entrenamiento "y el Modo de pensar de Entrenamiento"33
4El Principiante "capaz por el Entrenador"51
5La creación de un Contexto Amistoso que Entrena72
6La parada de la Acción y Comenzando un Diálogo de Entrenamiento90
7Concentración Lo que es Importante109
8Observación Lo que es Importante, con Eficacia123
9El Suministro de Reacción Equilibrada y Provechosa139
10¿Qué Significa todo esto?De Colaboración Interpretación Que Necesidades de Cambiar157
11Objetivo de Ponerse y Continuación:Fabricación de Cambio Pasar172
12El entrenamiento y Desarrollo de Carrera187
13Problemas de Interpretación y Entrenamiento del Desarrollo204
14La Utilización Entrenando para Reforzar la Inversión en el Aula219
Epílogo:Entrenando y Organizaciones, una Palabra Final232
Referencias241
Índice245
Sobre los Autores251

Traducción de:

The Coaching Manager: Developing Top Talent in Business

Author: James Hunt

Interesting textbook: Médecine conduite de L'argent :la Raison Réelle les Soins de santé Coûte Tant

Sunday, February 15, 2009

Mujeres de las horas de Mayor audiencia:Como Ganar los Corazones, Mentes, y Negocio de Gastadores Grandes Boomer

Mujeres de las horas de Mayor audiencia:Como Ganar los Corazones, Mentes, y Negocio de Gastadores Grandes Boomer

Autor:Marti BarlettaAuthor:Marti Barletta

¿Puede usted identificar el mercado objetivo más lucrativo para crecimiento, ganancias, aumentos de parte, y ventas para su compañía o marca?¿Son usted en el camino al éxito seguro? ¿Estáseguro usted?

Deje a Marti Barletta poner el secreto del éxito de mercadotecnia en sus manos identificándose para usted el segmento demográfico que mandará la mayoría de activos financieros, controlar la mayoría de compras, hacer - y ruptura - las tendencias de dólar alto del futuro, conducir el orden del día social y político del siglo veintiuno, y tener el mundo en sus manos:¡Mujeres 50-75!

¿Sorprendido?Aposté que usted es.Pero usted no debería ser.Es la tendencia que (aún) no es moderna, pero ha estado en la fabricación desde que las Personas nacidas durante una explosión demográfica recuperaron sus primeros empleos en los años 70.

Apoyado por la investigación demográfica a fondo, Marti el Barletta demuestra como usted puede vender a la generación más culta, rica, y activa en la historia:Mujeres de las horas de Mayor audiencia ™.



Índice de materias:
Advertencia     ix
Reconocimientos     xi
Introducción     xiii
Mercadotecnia a Mujeres     xiii
Mercadotecnia a Mujeres:la Siguiente Generación     xvi
La Introducción de Mujeres de PrimetimeTime     xviii
Viaje de Libro     xxii
¿A Quién debo Decir Tan?     xxiv
El Entendimiento de Mujeres de las horas de Mayor audiencia     1
El Poder del Monedero de las horas de Mayor audiencia     3
Población:los Movimientos de Mercado Maduros en Mitad de la vida     6
Es el Dinero, Miel     10
Mujeres de las horas de Mayor audiencia:"sólo los Hechos, Señora"     17
Mujeres:el Poder del Monedero de las horas de Mayor audiencia     20
Rompimiento de Convenciones     24
La Introducción de Mis Donantes Estimados     24
Lo que está en Su Mente:Libertad, Amistades, y Realización     43
Locura de Mitad de la vida     45
Mujeres de las horas de Mayor audiencia:un Camino Diferente     51
Mujeres de las horas de Mayor audiencia:Intemperie del Torbellino     53
¿Más Feliz Que Cuándo Ellos eran más Jóvenes?Los Regalos de Mitad de la vida     55
Entusiasmo de las horas de Mayor audiencia     61
El Secreto a Horas de máxima audiencia:Novias     65
Mujeres de las horas de Mayor audiencia:Salida de una Herencia     68
Retrato de Mujeres de las horas de Mayor audiencia     72
Horas de máxima audiencia Cambios Mentales y Físicos     74
Mente de ThePrimeTime     74
Las Noticias Buenas     76
Las Diferencias (y Semejanzas) entre Sesos Masculinos y Femeninos     80
¿Qué es con Este Cuerpo?     87
La Infraestructura de Cuerpo     92
Guardando las apariencias     99
Poca Ayuda Aquí y Allí     103
Cambios de etapa de la Vida de las horas de Mayor audiencia     112
"Jerarquía Vacía" Se hace "la Siguiente Búsqueda"     114
¿Mujeres de las horas de Mayor audiencia - Cuánto Se preocupan Ellos?     120
¡¿Grandparenting-son Vida Magnífica?!     127
Aspecto Delante     132
Todavía Trabajando     133
Redefinición "de Retiro"     136
El Nuevo Retiro     138
¿No Por qué Retirarse?     145
Casa Es Donde el Corazón - y Ser dinero     149
El Guía de Campaña para Mercadotecnia a Mujeres de las horas de Mayor audiencia     161
El Modelo de Mercadotecnia GenderTrends Aplicado a Mujeres de las horas de Mayor audiencia     163
El Modelo     163 de Mercadotecnia GenderTrends     
Valores Sociales     165
Factores de Vida/Tiempo     173
Estilos de Decisión     175
Llaves de Comunicación     178
Las Diferencias entre Hombres y Mujeres     187
La Sastrería de Su Mercadotecnia a Mujeres de las horas de Mayor audiencia:Como Ganar los Corazones, Mentes, y Negocio de Gastadores Grandes Boomer     191
La Brújula de GenderTrends     192
Publicidad de Ejecución     193
Promoción     204
Mercadotecnia de Causa     209
Colocación     212
Desarrollo de Producto     214
El Diseño     218 de Paquete     
Ambiente Detallista     219
Venta de Habilidades     224
Mercadotecnia de Acontecimiento     227
Relaciones públicas / Publicidad de Producto     231
Patrocinios y Alianzas     233
Mercadotecnia electrónica     236
En Profundidad y las Prácticas Integradas mejor de los estudios del Caso en Mercadotecnia a Mujeres de las horas de Mayor audiencia     244
Curvas Consiguen Horas de máxima audiencia Mercadotecnia Femenina en Forma     245
MassMutual Ayuda a Mujeres de las horas de Mayor audiencia Seguras Su Futuro     254
Notas al presidente     265
Mujeres de las horas de Mayor audiencia -     los 266 Sumarios Ejecutivos     
Los Mejores Recursos en el Negocio     272
Endnotes     276
El índice     286

Traducción de:

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

Author: Marti Barletta

Look this: Bob Greenes Total Body Makeover or Transforming Emotions with Chinese Medicine