The Chicano Experience or Entrepreneurship

The Chicano Experience: An Alternative Perspective

Author: Alfredo Mirand

Mirande offers a detailed examination of Chicano social history and culture that includes studies of: Chicano labor and the economy; the Mexican immigrant and the U.S.-Mexico border conflict; the evolution of Chicano criminality; the American educational system and its impact on Chicano culture; the tensions between the institutional Church and Chicanos; and the myths and misconceptions of "machismo."

Book review: Herbal Kitchen or Tofu Cookery

Entrepreneurship

Author: Peggy A Lambing

KEY BENEFITS: Less than 50% of new firms survive the 4-year mark, therefore writing a sound business plan and working that plan effectively is essential. This book addresses the key elements in an effective business plan including start-up costs and financing, personnel, financial statements, marketing, legal issues and insurance. Filled with real world examples, it includes actual business plans, current business opportunities in emerging markets and interesting case studies to help readers test their own entrepreneurial ideas. The latest research regarding the decision to become an entrepreneur is particularly helpful to anyone considering their own business. Each book includes a companion CD-ROM to reinforce concepts.

Basic entrepreneurial concepts including how to enter a market i.e. start-up, buying an existing business, franchising, etc. along with the feasibility of each. Includes specific updates and obstacles regarding women-owned and minority-owned businesses; the pros and cons of home-based businesses; special considerations of entrepreneurship; and legal changes in overtime pay. New product development and growing a business are also discussed. Includes an outstanding step-by-step template for writing a business plan.

THE A great resource for anyone interested in starting a business.

Booknews

A guide both for deciding whether or not to go into business for yourself and how to get started if you do. Discusses such aspects as women and minorities in business, family-owned and home-based businesses, new product development, starting a new business, buying an existing one, and franchising. Also provides step-by- step details on writing a business plan and suggests sources of funding. The examples and the basic orientation are service businesses, on the theory that they are least susceptible to competition from giant global corporations. Annotation c. Book News, Inc., Portland, OR (booknews.com)