Professional Presentations: How to Succeed in International Business
Author: Tracy Henninger
Giving a presentation in English is tough enough when it's your native language; but if it's not your first language, the task becomes even more daunting. Professional Presentations has been written to ease the task for students and businesspeople who will be making speeches and giving presentations in their non- native tongue.
This textbook incorporates a global perspective on the topic of presentations, with strong emphasis on the influence different cultures have on each aspect of making presentations. Professional Presentations is perfect in classrooms or for self-study, and its activities and exercises have proven successful outside the United States.
A short needs analysis opens the book, which helps learners think about what they already know about making presentations and how the skills will help them in their careers and lives. Each chapter leads learners through a different presentation and teaches how to evaluate and provide feedback. Presentations increase in length and complexity as the book goes on. Chapters include discussions of relevant ESL vocabulary and language issues, grammar, cross-cultural issues, and good and bad examples of the topic at hand. A section on special presentations teaches how to introduce others, make impromptu speeches, and deal with the media. A special project set in a hotel is also included. Appendices feature information on specific cultures, a bibliography on business and culture, and a presentation evaluation form.
IT Project Proposals: Writing to Win
Author: Paul Coombs
Whether responding to a potential client's request or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. This volume can help create high-quality, persuasive proposals. Paul Coombs explains how to influence the reader's decision by developing the writer's unique selling points. He discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. The volume is written for IT managers, consultants and anyone producing internal or commercial proposals.
Table of Contents:
| Ch. 1 | Introduction | 1 |
| Ch. 2 | Establishing the strategy | 7 |
| Ch. 3 | Choosing the content | 17 |
| Ch. 4 | Structuring the proposal | 28 |
| Ch. 5 | Tightening up the text | 43 |
| Ch. 6 | Obeying the grammar rules | 72 |
| Ch. 7 | Obeying the punctuation rules | 88 |
| Ch. 8 | Finishing off | 113 |
| Ch. 9 | Reviewing the result | 121 |
| Ch. 10 | Summary | 127 |
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