Sport Public Relations or Tools for Innovators

Sport Public Relations: Managing Organizational Communication

Author: G Clayton Stoldt

Sport Public Relations: Managing Organizational Communication fills a void in the ever-expanding field of sport management by providing comprehensive treatment of public relations practice within sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media's interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization's goals.

The book covers all aspects of public relations, starting with the basics and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The following are some of the topics covered:

* The purpose of sport public relations programs, the distinction from sport marketing, and the benefits to sport organizations
* A strategic perspective on public relations, addressing issues related to reputation management, fostering desirable relationships with key publics, and campaign planning
* The history of sport public relations and how it is evolving
* The foundations for effective media relations in sport, including information services and organizational media
* The critical need for a crisis communications plan and how to develop and execute such a plan (sample plan is also featured)
* The diverse forms of community relations practice and how such programs can generate revenue for sport organizations
* The diverse forms of public relations practice, encompassing employee, investor, customer, donor, and government relations

Sport Public Relations: Managing Organizational Communication provides the theoretical basis for industry practice as well as guidance on applying those concepts. Through "Insights From a Professional" sidebars, readers learn what sport communication work is like, what tasks and dilemmas they will face, and what opportunities are available in the industry. Other sidebars present real-life examples and historical events that show how sport communication has evolved and the vital role it plays in effective sport management. Numerous illustrations and tables present guidelines, tips, and insights, and the appendixes showcase sample products. Also included in each chapter are objectives, key terms, summaries, and learning activities to help students comprehend the material.

In addition, Sport Public Relations: Managing Organizational Communication presents concepts such as reputation management in sport. It discusses how to manage relationships with key publics using a variety of strategies, including media tactics, audience research methods, community outreach programs, crisis communications plans, and Web technology. Readers will understand the full range of functions within the realm of sport public relations and they will learn how to be proactive and progressive in their public relations practices, which will result in better relationships between sport organizations and their key publics.

New interesting textbook: Barguments or Joy of Pickling

Tools for Innovators: Creative Strategies for Strengthening Public Sector Organizations

Author: Steven Cohen

While many books hype the latest fad, here at last (!) is a ?realist's' toolbox designed for public administrators who need to know the costs as well as the benefits of managerial theories and technologies.
-- Mel Dubnick, Department of Public Administration at Rutgers University and former Managing Editor of the Public Administration Review

Today's public administrators must be more than the effective managers of their agencies' internal operations. In order to manage a complex set of interorganizational relationships spanning governments, nonprofit organizations and private firms in a complex global economy, they and their organizations must be capable of great agility and change. Effectiveness is a necessary but not sufficient condition for success: Today's public managers must reach beyond competence to be creative innovators and agents of change.

This book introduces public sector professionals to a set of innovation tools: Strategic Planning, Reengineering, Total Quality Management, Benchmarking, Performance Measurement and Management, Team Management, Privatization. It shows how to understand them, use them and integrate them into any organization, and how they will take public managers beyond competence to be creative innovators.

The creative public manager must continually look for new tools and new approaches. Tools for Innovators will help in this search, and in meeting and surmounting the challenges of a changing public sector.

Booknews

The authors introduce public managers to six innovation tools: strategic planning; reengineering; Total Quality Management; benchmarking, performance measurement, and management; team management; and privatization. They show what the tools are about, how to use them, their costs and benefits, and how to integrate them into a single framework of management innovation. Case examples demonstrate some of the challenges managers face. Annotation c. by Book News, Inc., Portland, Or.

Table of Contents:

	Preface
	The Authors
1	Understanding and Applying Innovation Strategies in the Public Sector	1
2	Strategic Planning	15
3	Reengineering	30
4	Total Quality Management	49
5	Benchmarking and Performance Management	65
6	Team Management	80
7	Privatization	100
8	Management Innovation in the New York City Department of Parks and Recreation	115
9	Innovation in Collaboration with Businesses and Nonprofits: The Indianapolis Private Industry Council	144
10	America Works: A Private Company Carrying Out a Public Service	171
	Conclusion	187
	References	204
	Index	209