Creative Strategy in Advertising or Wireless Communications

Creative Strategy in Advertising

Author: Bonnie L Drewniany

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Look this: Worst Case Scenarios or Certified Proffesional Secretary

Wireless Communications: Principles and Practice

Author: Theodore Rappaport

The indispensable guide to wireless communications—now fully revised and updated!

Wireless Communications: Principles and Practice, Second Edition is the definitive modern text for wireless communications technology and system design. Building on his classic first edition, Theodore S. Rappaport covers the fundamental issues impacting all wireless networks and reviews virtually every important new wireless standard and technological development, offering especially comprehensive coverage of the 3G systems and wireless local area networks (WLANs) that will transform communications in the coming years. Rappaport illustrates each key concept with practical examples, thoroughly explained and solved step by step.

Coverage includes:

• An overview of key wireless technologies: voice, data, cordless, paging, fixed and mobile broadband wireless systems, and beyond
• Wireless system design fundamentals: channel assignment, handoffs, trunking efficiency, interference, frequency reuse, capacity planning, large-scale fading, and more
• Path loss, small-scale fading, multipath, reflection, diffraction, scattering, shadowing, spatial-temporal channel modeling, and microcell/indoor propagation
• Modulation, equalization, diversity, channel coding, and speech coding
• New wireless LAN technologies: IEEE 802.11a/b, HIPERLAN, BRAN, and other alternatives
• New 3G air interface standards, including W-CDMA, cdma2000, GPRS, UMTS, and EDGE
• Bluetooth wearable computers, fixed wireless and Local Multipoint Distribution Service (LMDS), and other advanced technologies
• Updated glossary of abbreviations and acronyms, and a thorolist of references
• Dozens of new examples and end-of-chapter problems

Whether you're a communications/network professional, manager, researcher, or student, Wireless Communications: Principles and Practice, Second Edition gives you an in-depth understanding of the state of the art in wireless technology—today's and tomorrow's.

Table of Contents:

	Preface
1	Introduction to Wireless Communication Systems	1
2	The Cellular Concept - System Design Fundamentals	25
3	Mobile Radio Propagation: Large-Scale Path Loss	69
4	Mobile Radio Propagation: Small-Scale Fading and Multipath	139
5	Modulation Techniques for Mobile Radio	197
6	Equalization, Diversity, and Channel Coding	299
7	Speech Coding	361
8	Multiple Access Techniques for Wireless Communications	395
9	Wireless Networking	439
10	Wireless Systems and Standards	483
	App. A Trunking Theory	555
	App. B Noise Figure Calculations for Link Budgets	565
	App. C Gaussian Approximations for Spread Spectrum CDMA	569
	App. D Q, erf & erfc Functions	593
	App. E Mathematical Tables	599
	App. F Abbreviations and Acronyms	607
	App. G References	617
	Index	635