Public Relations Campaign Strategies or Principles of Macroeconomics

Public Relations Campaign Strategies: Planning for Implementation

Author: Robert Kendall

Offering a 'how-to' approach to planning the public relations campaign, Public Relations Campaign Strategies emphasizes building socially responsible relationships, rather than the 'communications campaigns' emphasized by most other text. Based on a fundamental problem-solving model, the text includes the latest research on the 'Scientific Method' and a broadened treatment of strategy planning, including a checklist of terminology developed by the Public Relations Society of America (PRSA) Accreditation Board.

Book review: Executive Coaching or Cities in a World Economy

Principles of Macroeconomics

Author: Fred M Gottheil

This newly updated edition of a highly regarded the principles of macroeconomics text provides your students with the most up-to-date information available. Cases, tables, data, and more were updated to reflect 2003 data. The text also has a four-color internal and full supplement package that complements the text's superb conversational style, which engages students like none other. Principles of Macroeconomics, 5e represents the results Fred Gottheil's career as an outstanding professor and author. This edition is maintains the proven structure and style of previous editions while updating content to make it even more valuable to professors and students alike. The author continues to use familiar stories, illustrations, scenarios, and a direct-to-student writing style to appeal to students' interests. The narrative is built around questions, which cut the distance between the student and the unfamiliar concepts of economics. Instead of covering hundreds of topics superficially, the book presents basic concepts in depth and develops economic analysis step-by-step. The result?learning economics becomes relative, interactive and appealing versus mere passive course participation.

Table of Contents:

PART I. THE BASICS OF ECONOMIC ANALYSIS. 1. Introduction. 2. Production Possibilities and Opportunity Costs. 3. Demand and Supply. PART II. EMPLOYMENT, INFLATION, AND FISCAL POLICY. 4. Aggregate Demand and Aggregate Supply. 5. Gross Domestic Product Accounting. 6. Consumption and Investment. 7. Equilibrium National Income. 8. Fiscal Policy: Coping with Inflation and Unemployment. 9. Economic Growth, Business Cycles, and Countercyclical Fiscal Policy. PART III. MONEY, BANKING, AND MONETARY POLICY. 10. Money. 11. Money Creation and the Banking System. 12. The Federal Reserve System and Monetary Policy. PART IV. GOVERNMENT AND THE MACROECONOMY. 13. Can Government Really Stabilize the Economy? 14. Government Spending. 15. Financing Government: Taxes and Debt. PART V. THE WORLD ECONOMY. 16. International Trade. 17. Exchange Rates, Balance of Payments, and International Debt. 18. Economic Problems of Less-Developed Economics.