Catering, Sales and Convention Services
Author: Ahmed Ismail
Anyone with an interest in the catering and convention services industry will want to have this new book. In-depth explanations and hands-on examples provide the reader with the day-to-day functions and activities involved with catering and convention services. Designed as an introductory text for college-level students or for beginning professionals, this guide contains comprehensive reference information.
Table of Contents:
INTRODUCTION.CHAPTER 1: Action Triangle Selling for Catering and Convention.
CHAPTER 2: Event Planning.
CHAPTER 3: Menu Planning.
CHAPTER 4: Communication.
CHAPTER 5: Golden Nuggets.
CHAPTER 6: Visionary Customer Service.
CHAPTER 7: Deployment. GLOSSARY. INDEX.
Interesting textbook: Expatriation of Franklin Pierce or Education of Ronald Reagan
Tracking America's Economy
Author: Norman Frumkin
The book provides a pragmatic approach for viewing the domestic and international dimensions of the ever-new economic landscape of the United States, for gauging its strengths and weaknesses, and for anticipating where it is headed. This edition broadens the focus of the earlier ones. The previous editions highlighted the use of several economic indicators in measuring and evaluating business cycles and economic growth, employment, inflation, and finance. In contrast, the current volume emphasizes broad economic topics, each of which includes several economic indicators used in quantifying and analyzing the overall topic. For example, the chapter on economic growth encompasses the gross domestic product as the basic measure of economic growth, the sources of economic growth, and a technique for anticipating when economic growth will turn negative into a cyclical recession. Thus, this edition shows more of the interrelationships that drive the American economy.
This new Third Edition includes:
-- New framework for macroeconomic analysis, policies, and forecasting;
-- Expanded analyses of economic growth;
-- Expanded analyses of inflation;
-- Expanded conceptual and statistical aspects of economic indicators.
Data and analyses are updated through the first quarter of 1997.
Library Journal
Every day, government and private sources make a bewildering array of data available on GNP, industrial production, capacity utilization, money supply, productivity, and CPI. Most people do not understand what these indicators signify nor how they relate to each other, and textbooks usually deal with these concepts only in passing. Frumkin explains in lay language the main characteristics of the indicators and their uses. His book is jargon-free and serves as a good introduction to a complex subject. Recommended for academic and public libraries. M. Balachandran, Univ. of Illinois Lib., Urbana-Champaign
Booknews
A textbook describing a pragmatic approach for viewing the domestic and international dimensions of the ever-changing economic landscape of the US, for gauging its strengths and weaknesses, and for anticipating where it is headed. No dates are noted for earlier editions, but the third changes the basic organization from specific economic indicators to broad topics that encompass several indicators used to quantify and analyze the overall topic. It also includes statistics up to the first quarter of 1997. Methodology and interpretation are both emphasized, and the treatment is intended to be for readers with no special training in economics as well as for economists. Paper edition (unseen), $24.95. Annotation c. by Book News, Inc., Portland, Or.
Booknews
Written in everyday language, and suitable for classroom use, self- study or reference, Frumkin's popular classic helps students and the general public interpret trends in the major statistical indicators of the US economy. The second edition updates, refines, and augments the analyses and discussions of the first edition (1987). Paper edition (unseen), $17.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)
What People Are Saying
Joseph W. Duncan
This book is must reading for economist and non-economist.
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